Apr 132013
Eastern European by The Economist

A much-maligned depiction of an Eastern European by
The Economist magazine

Rather than getting into where stereotypes come from* or how stereotyping operates, let me tackle the problem of dealing with negative stereotypes, since positive stereotypes are much less detrimental to optimal immigration experience. In addition, rather than just coping, which implies an internal, psychological process, let me examine how to combat negative stereotypes.

Three basic strategies come to mind.

Anti-stereotyping strategy #1: Ignore

Ducks spread a waxy coating on their feathers during preening that ensures their underlayer remains dry at all times. Likewise, you the immigrant can build a wall around yourself that bars any stereotypes from harming you.

Ignoring stereotypes may work as a survival strategy in the short run. But similar to Chinese water torture, in the long run the impact of the stereotypes accumulates and can drive you to respond in unhelpful ways. While the psychological pressure cooker gathers force, ignoring stereotypes may do nothing to help your situation. If you do nothing to even try to alter Americans’ perception about ‘your kind’, you will continue to suffer from the stereotypes.

Anti-stereotyping strategy #2: Defy

A grad school friend who was from Germany told me that most common statements Central and Eastern Europeans attending Central European University said about him were a variation of, “I don’t like Germans, but I like you,” and “Germans are like X, Y, and Z but you are different.” My German friend defied stereotypes his schoolmates held about Germans.

Defiance is simple: take the stereotypes people hold about your nationality, ethnicity, or the entire region you’re from and act unlike, or, even better, completely opposite, any of them. As a Central/Eastern European you may do some of this:

  • Don’t drink (that’ll throw Americans for a serious loop).
  • Shave your armpits.
  • Be gentle and funny.
  • Talk philosophy.

In other words, make them say, “All Eastern Europeans are like X, Y, and Z, but not you, you are different.”

The hitch with defiance is that it does little to eliminate the stereotypes. My German friend may have defied stereotypes of Germans, mine included, but those stereotypes persisted. Confirmation bias makes people register information that conforms to views they already hold and overlook or dismiss information that conflicts with what they believe or know. In this way, defiance may reinforce the stereotypes by people discounting your traits or behaviors that conflicts with them and remembering whatever conforms.

Overall, however, defiance can greatly help your struggle to overturn stereotypes about you. Each instance that defies a stereotype adds a little to the mass of other people’s experiences that offsets the weight of those stereotypes. Just like your immigration itself, stereotype defiance is for the long haul.

Anti-stereotyping strategy #3: Amplify

An American saying goes, “If you can’t beat them, join them.” The amplification strategy turns stereotypes against themselves. Like an enlarging mirror that makes a gaunt man into a morbidly obese monster in a carnival house of mirrors, amplification blows up the stereotype and turns it back on the person holding it.

Amplification can be the most fun of the stereotype-fighting strategies. Wearing a furry hat, drinking vodka, and chain smoking can earn you new friends fast. Speaking with a heavy accent on purpose or cracking jokes from communism or about Eastern Europeans, too, can generate interesting word-of-mouth. I don’t advise becoming a gangster.

A variation of the amplification strategy is to simply point out the stereotype in question. Better yet, turn it into a joke or sarcastic remark (my preferred route). Anything that puts a spotlight on the stereotype helps.

For example, a Facebook friend with Czech ancestry wrote:

[A]bout three or four years ago I attended a seminar about fraud. The speaker repeatedly referenced perpetrators of fraud as people operating out of Eastern Europe with accents. I let the sponsors know that could hurt me with my Slavic sounding last name and allergy induced “accent”, could offend some of customers who are Slavic etc. The next time I attended the seminar most of those references were gone.

Or, as Daniel Tilles pointed out in his letter to the editor of The Economist in response to the publication of the above photograph:

Given your newspaper’s determination to accompany any article on social or political affairs in eastern Europe with a photograph of the apparently ubiquitous old lady with a shawl wrapped over her head, I was delighted to find that your recent piece on the gas crisis in the region (“Gasping for gas”, January 17, 2009) carried a picture representative of another important demographic group: the dentally challenged villager. My excitement was short-lived, however, as just a week later it was back to the well-wrapped old lady (“To the barricades”, January 24, 2009). One gets the impression from your coverage of elections that every polling station east of the Danube is populated solely by such characters.

To avoid creating any misleading stereotypes, may I suggest that you widen your range of imagery to better represent east Europeans. Roma using horse-drawn carts on main roads, elderly veterans in Soviet-style uniforms and furry hats and vodka-soaked vagrants would broaden the picture.

What strategies have you used to combat stereotypes? 


* I suspect Americans’ perception of Eastern Europeans is colored mainly by their perception of Russians and fueled by movies.

Photo by The Economist

  2 Responses to “Stereotypes: How to Combat Negative Perceptions”

  1. What the — ? This photograph looks like something from The Onion… It seems to play into Vampire stereotype as well.
    Of course there is reciprocal stereotyping about Americans & English speakers, when we travel in some regions of Eastern Europe… For examples from my experience:

    All US citizens are movie stars.
    All English speakers are also professional soccer players.

    • @Marek: I agree, and that’s why Mr. Tilles’s response was so spot on.

      By the way, everyone knows Americans are rich, loud, and only eat hamburgers and wear cowboy hats!

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